ADIB strengthens environmental stewardship with Emirates Nature-WWF ‘Leaders of Change’ initiative

Abu Dhabi, 14 December 2023: Abu Dhabi Islamic Bank (ADIB), a leading financial institution, strengthened collaboration with Emirates Nature-WWF's 'Leaders of Change' program, reinforcing its commitment to environmental stewardship and community engagement. With nearly 200 employees trained through the program, ADIB's participation aims to support  Emirates Nature's mission to co-create and implement science-based projects that support local nature and wildlife preservation, climate action, market transformation and the green economy, and food and water security in the UAE – in collaboration with the community and youth.

In addition, ADIB will now enable customers to make seamless donations to Emirates Nature-WWF through its ATM network and mobile banking platform.

Through the Leaders of Change civil society mobilization program, ADIB will mobilize internal resources to create change through trainings, ideation sessions and volunteering excursions empowering its staff and their families to take action for nature – through real, impact driven conservation projects that are being implemented on the ground. By fostering a collective commitment to environmental impact, ADIB aims to create a ripple effect of positive change in the community.

The agreement was signed on the sidelines of  COP 28 between Dr. Amer Al Ameri, Head of Private Banking and Community Banking at ADIB, and Laila Mostafa Abdullatif, Director General of Emirates Nature-WWF.

Commenting on the initiative, Dr. Amer al Ameri, Head of Private Banking and Community Banking, ADIB said: "Our collaboration with Emirates Nature-WWF reflects our dedication to meaningful environmental action. It not only enhances environmental awareness but also strengthens our relationship within the community, fostering a shared sense of purpose."

The Leaders of Change program has equipped ADIB's workforce with the tools to engage in conservation and citizen science on the ground. This initiative resonates deeply with the bank's sustainability goals, transcending the traditional scope of banking services. The collaboration is not the first time ADIB has partnered with Emirates Nature-WWF. The two organizations have previously collaborated together on a unique initiative, where ADIB staff monitored the UAE's local wildlife and worked alongside conservation experts on exclusive field trips. Over 110 ADIB employees participated in the program designed to gather valuable data to deepen scientific knowledge and inform national policies.

"As a leading Islamic financial institution, our commitment to sustainability extends beyond finances. We prioritize capacity building and social development, recognizing their integral role in environmental conservation and alignment with Sharia principles," Dr. Amer al Ameri added.

ADIB remains committed to supporting the UAE's Net Zero ambition, leveraging its partnership with Emirates Nature-WWF to foster a culture of active participation and make a tangible difference in preserving the environment for future generations.

Laila Mostafa Abdullatif, Director General of Emirates Nature-WWF, said: “At Emirates Nature-WWF, we recognize that a whole-of-society approach is paramount to scale up the implementation of green solutions in the country. We harness the power of the community through our Leaders of Change program which, with the support of esteemed partners such as ADIB, has grown to become one of UAE's largest movements for nature. Together, we are optimistic about leading the change towards a sustainable future for all."

For over twenty years, Emirates Nature-WWF has played a significant and engaged role as a partner in environmental conservation across the MENA region. Emirates Nature-WWF working closely together with government, private sector and academia to design, implement and scale up science-based conservation programmes, climate mitigation and adaptation measures, and civil society mobilization initiatives that  activate members of the public and youth to take action for nature. ​