Abu Dhabi, 12 May 2023: Abu Dhabi Islamic Bank (ADIB), a leading Islamic financial institution, has been named the MENA Islamic Finance Bank of the Year at the MENA Banking Excellence Awards 2023 by MEED. The prestigious award recognizes ADIB's strong track record of innovation, sustainability, and digital transformation in sharia-compliant banking.
ADIB's business strategy is built on four strategic pillars: continuous innovation, segment focus, digital transformation, and sustainability. This approach underscores the bank's dedication to delivering customer-centric services that are supported by cutting-edge technology and sustainable practices.
This recognition is a testament to ADIB's commitment to innovation, sustainability, and delivering exceptional customer experiences. It also highlights the bank's ongoing focus on innovation and digitalisation to drive growth in sharia-compliant lending. ADIB has a rich track record of innovation, including introducing award-winning products such as leading co-branded covered cards and a wide range of financing products.
As the banking sector undergoes rapid digitalisation, ADIB has been proactively pursuing digital transformation initiatives to enhance customer experience and drive efficiencies across its operations. The bank plans to launch innovative digital ventures and new business models while focusing on building its strength in the retail and wholes sale segments and attracting new business segments to grow profitably.