4 Ways Banks Can Unlock Success In Their Digital Transformation Journey

Mamoun Al Homssey, CIO of ADIB in conversation with James Emmanuel, Forbes Middle East

The banking industry worldwide has been left with no other option but to adopt a complete digital transformation to tide over the emerging competition, and banks in the UAE are no exception. New-age banking technologies allow banks to formulate their innovative products and offers in line with customer expectations and strengthen customer engagements and personalized offerings. As the pandemic has resulted in a fundamental shift in customer behavior marked by an increased preference for a contactless experience, Mamoun T. Alhomssey, Chief Information Officer at Abu Dhabi Islamic Bank (ADIB), shares some lessons to ensure a successful and seamless digital transformation.