ADIB is a strong advocate of financial education for young people, seeing it as the best way to help them develop sound financial practices and contribute to the future stability of the economy as a whole. In 2014 ADIB stepped up efforts to bring financial education to the country’s universities.
The bank also ran a series of personal financial advice columns in the Khaleej Times and Al Emarat Al Youm newspapers in 2014 and posted regular financial education advice and features on social media channels.