- ADIB has received the prestigious award for 7th year in a row
- Out of all the UAE banks examined, ADIB topped scores for customer experience in branches, online and call center
Abu Dhabi, 6 February 2018: Abu Dhabi Islamic Bank (ADIB), a leading financial institution, has been named the Best Overall Bank in Customer Experience in the United Arab Emirates at the 2017 Retail Banking Customer Experience Benchmarking Index Awards organised by Ethos Integrated Solutions. This marks the 7th consecutive year the Abu Dhabi-based bank has won this award, which recognizes ADIB's outstanding customer experience in its branches, call centers and online and digital platforms, and its application of continuous innovation in its business model to the benefit of customer service. ADIB was also named the "Best Overall Call Centre" in the UAE, a recognition it has received for the 4th time and was voted as the most responsivee bank on social media.
The Bank Benchmark Index (BBI) Awards were created by Ethos Consultancy in 2005 with the aim of providing the banking industry with a methodology of benchmarking their products and services against the competition to drive continual improvement. The findings of the index are based on mystery shopping exercises and analysis undertaken by ethos across three delivery channels; branch, online and call centre. Researchers focus on real life scenarios of a prospective customer using the bank services, evaluating four key variables of service provision - reliability, responsiveness, assurance and empathy
Khamis Bu Haroon, ADIB's vice chairman and acting CEO, said: "Our number one priority is the customer and we have invested heavily in both our staff and our systems to achieve the standards we now have, and to become an industry leader in delivering excellence in customer experience.
We are very pleased to have won this prestigious award for the 7th time in a row. It recognises the challenges and changes we have overcome, and the hard work required to make ADIB a bank known for customer service.
ADIB's investment in innovation aim to modernise our technology, architecture and to ensure that we are at the forefront of services in banking has been a key driver of customer growth. Our digital and innovation agenda is about enhancing the customer experience, making it simpler, faster and more cost effective for customers, while ensuring that they continue to receive a highly-personalised level of service."